Le dijeron que no podría, hoy maneja a Luisito Comunica y Juanpa Zurita | Ale González

If you're building a career as a content creator—or any project without a roadmap—this conversation will save you years of setbacks. Alejandra González is Co-CEO of DW Group, the leading management firm and digital agency in the Spanish-speaking world: over 430 million subscribers and the careers of Luisito Comunica, Juanpa Zurita, and Yordi Rosado. In 2024, she published 'The Hidden Economy' with Penguin Random House, the first book in Spanish to document the creator economy from the inside. This is her story—and the first episode of the second year of Game Changers. In this conversation: the decision to leave a secure career at Google for an industry that didn't yet exist, the difference between growth and building, why the product is the human being, what separates a manager from an agent, the imposter syndrome that never goes away, and how she redefined success after building it all. ⏱ CHAPTERS 00:00 Teaser and Introduction 05:04 — The people who believed in her before anyone else 09:56 — Betting on an industry that didn't yet exist 17:04 — What distinguishes a creator with a future? 24:44 — Manager vs. Agent 31:56 — Imposter Syndrome and the Fear of Starting a Business 37:54 — The Challenges that Keep Her Alive as an Entrepreneur 45:31 — How to Stay Relevant in an Industry That Changes Every Week 50:39 — Who is Ale Outside of Work? 57:18 — What Would She Do If Her Child Wanted to Be a Content Creator? 🎙 GAME CHANGERS with Manuel Cossío: In-depth conversations with those who changed the rules of the game in their industries. New episode every Sunday · 8:00pm. ▶ Subscribe: [link] 🎧 Spotify: [https://open.spotify.com/show/28IEwAX...] Substack: [https://substack.com/@soymanuelcossio] #AlejandraGonzalez #CreatorEconomy #DWGroup #GameChangers #ManuelCossio #TheHiddenEconomy #Creators