EP1: Building a Soul-Aligned Business Through Intuition & Friendship

In this episode of Everyday with Sofanya, we explore what it really takes to build a soul-aligned business rooted in intuition, long-term friendship, and Divine Feminine leadership. This conversation is for spiritually curious women and intuitive entrepreneurs who feel called to create something meaningful — without abandoning their intuition or authenticity. “Some friendships aren’t just meant to last. They’re meant to build legacies.” Aine Rock and Dr. Sophia Trevenna share the story of their 25-year friendship — from meeting in a Toronto park as teenagers to co-founding Sofanya, a beauty and wellness brand blending science, spirituality, and conscious leadership. This is an honest conversation about spiritual entrepreneurship, trusting intuitive guidance in business, and navigating the identity shifts that come with stepping into leadership. From heartbreaks and career pivots to creating a business “prenup” that protects both structure and flow, we explore what it means to build something sacred together. We talk about alter egos, the temptation to play small, and the quiet knowing that you’re meant to lead, create, and expand. This episode is about choosing alignment over comfort, intuition over fear, and partnership over ego. This isn’t just a story about starting a business. It’s about building a company that reflects your soul. Join the Sofanya Community! Stay connected and be the first to hear about new products, exclusive opportunities, and behind-the-scenes magic. Website - https://sofanyawellness.com/ Facebook -   / sofanyawellness   Instagram -   / sofanyawellness   YouTube -    / @sofanyawellness   TikTok -   / sofanyawellness   Key Takeaways: • Building a Soul-Aligned Business With a Best Friend How a 25-year friendship became the foundation for spiritual entrepreneurship and conscious co-founding. • Spiritual Entrepreneurship & Intuitive Leadership What it means to trust intuition in business decisions while still honoring strategy and structure. • Divine Feminine Leadership in Modern Business How leading with connection, emotional intelligence, and energetic alignment creates sustainable success. • Overcoming the Fear of Playing Small Navigating alter egos, self-doubt, and the internal resistance that arises when stepping into expansion. • Creating a Conscious Business Partnership Why designing clear agreements and energetic boundaries protects both friendship and company growth. • Trusting Your Inner Guidance During Career Pivots How heartbreaks, transitions, and unexpected shifts often redirect you toward your true calling. What We Discuss: 00:00 Intro 00:07 A 25-Year Friendship That Sparked a Soul-Led Business 10:24 Female Friendship in Entrepreneurship 15:53 The Intuitive Moment That Created Sofanya 21:50 Alter Egos, Desire & The Fear of Playing Small 32:06 Trusting Intuition in Business Decisions 45:50 Building a Conscious Brand With Intellect & Divine Feminine Energy Meet the Hosts: Aine Rock is an Erotic Leadership and Pleasure Coach with a background in the healing arts and personal development. She supports women in reclaiming their sovereignty and building soul-aligned businesses through intuitive leadership and embodied feminine wisdom. Aine is on: Website - https://ainerock.com/ Instagram -   / its_aine_rock   Facebook -   / itsainerock   Dr. Sophia Trevenna is a scientist-turned-intuitive executive coach with a PhD in evolving business and economics. She bridges analytical strategy with intuitive decision-making, supporting spiritual entrepreneurship, conscious leadership, and aligned business growth. Sophia is on: Website - https://www.drsophiatrevenna.com/ Instagram -   / drsophiatrevenna   Facebook -   / dr.sophiatrevenna   YouTube -    / @dr.sophiatrevenna