Boring Products, Fun Ads 2.0 - Captured at C&C TLV 2026

Shlomo Genchin shows how to turn abstract, boring ad messages into visual analogies that actually convert — live, step by step, using AI tools like Claude and Reddit Answers. In this talk from Creatives & Conversions TLV III, Shlomo walks through his real creative process for two client case studies — ExpressVPN and HiBob, covering: The "3-Second Research" prompt to find relatable problems (not just technical ones) How to find visual analogies with AI (and the psychology trick called pareidolia) "Say It Straight, Then Say It Great" — a copywriting framework for sharper headlines Turning real user complaints (like "email ping-pong") into a video ad using the PAS formula (Problem, Agitation, Solution) Building AI-generated storyboards with Weavy + nano-banana to sell ideas to execs before production Why static + video analogy ads work best together (hook with video, convert with static retargeting) If you're a creative marketer (or founder) trying to make boring B2B products feel human — this is a practical, prompt-by-prompt breakdown you can use today. 🎤 Recorded live at Creatives & Conversions III (C&C III), Tel Aviv. #CreativesAndConversions #AdCreative #AImarketing #Copywriting