Fallout is just a Merch Brand Now

There've been a lot of fans raising concerns over how the second season of Fallout has been adapting factions like the Brotherhood of Steel, the NCR, Caesar's Legion, Mr. House and more as this season moves to New Vegas. Using such an iconic setting from one of the series most popular games is bound to be divisive, but with how Bethesda's been treating the Fallout brand the last few years, specifically with their focus on merchandising Vault Boy, Nuka Cola, Pip Boys and more as much as possible, is there even enough identity left in this brand for fans to be concerned about how it's portrayed?