Chris Knott of Peter Millar and Johnnie-O on Building Iconic Brands | Best of Raleigh

Are you thinking about moving to Raleigh? Let’s explore Raleigh today! Step inside the story behind two of the most recognized brands in American menswear. In this episode of Best of Raleigh, we sit down with Chris Knott, founder of Peter Millar and Chief Merchandising Officer at johnnie-O, to talk about how he built one company from scratch and helped scale another from $10 million to nearly $200 million. Chris shares his journey from working at Ashworth Clothing in Fuquay-Varina at age 14, to interning in New York City, to leading sales for Burberry, to launching Peter Millar as a side hustle out of his van with cashmere sweaters. We also dig into: The real story behind starting Peter Millar with no business plan How johnnie-O grew from $10M to $200M and what it took to scale Why cross-pollination is the secret to building a brand customers love The Grove in Raleigh and the culture Chris is building with his team His honest advice for anyone trying to build a brand or get better at selling From cashmere sweaters to performance polos, this is one of the best conversations on what it really takes to build, scale, and lead in the apparel industry. If you’re thinking about moving to Raleigh be sure to give me a call, shoot me a text, send me an email, or schedule a Zoom call. I’d love to help you make a smooth move to Raleigh! 📍 Featured Location: johnnie-O Raleigh, North Hills  🎙 Series: Best of Raleigh Podcast  ====== ⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️ 🤔Thinking of moving to Raleigh North Carolina? 📲 Call or Text us: 919-891-6930 📩 Email: [email protected] 👉 Find your Perfect Neighborhood: https://bit.ly/4kuldPM 🚚 Get our Raleigh Relocation Guide Here: https://bit.ly/4dJN1No 🏡 Determine the value of your home in 30 seconds ➡ https://bit.ly/4kPp8Gq ⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️ ====== ▶Subscribe 👉    / @thebestofraleigh   ====== If you want to know everything about living in Raleigh North Carolina, then subscribe▶ and tap the bell🛎 for notifications so you can be the first to know about the current market in Raleigh North Carolina.😁 We get calls and emails every day from people just like you, looking for help in making their move to Raleigh North Carolina and we absolutely love it.😍 Whether you are moving in 7 days or 70 days, give us a call☎, shoot us a text📝, or send us an email📨 so we can help you make a smooth move to Raleigh North Carolina. Get in touch with The Coley Group ⬇️ https://bit.ly/4jxcN8U Thinking about selling your home? Determine the value of your home in 30 seconds ➡ https://thecoleygroup.com/homebot Subscribe to my YouTube Channel ⬇    / @thebestoflivinginraleigh   IG |   / gretchencoleygroup   FB |   / coleygroupgretchencoley   LinkedIn |   / gretchen-coley-properties   Gretchen Coley Raleigh | Durham | Chapel Hill The Coley Group of Compass 4350 Lassiter at North Hills Ave | Suite 256 Raleigh, NC 27609 #BestofRaleigh #TheColeyGroup #GretchenColey #RaleighNC #RaleighNCCommunity #BestofRaleighPodcast