SONIC Fresh Farm: How GS1 Kenya is Building Africa's Centre of Excellence for Agribusiness

SONIC Fresh Farm: How GS1 Kenya is Building Africa's Centre of Excellence for Agribusiness A bold vision is taking shape. GS1 Kenya and SONIC Fresh Farm are laying the foundation for a strategic partnership that aims to establish Africa's Centre of Excellence for Agribusiness. While the journey is just beginning, the vision is clear—to create a model farm where innovation, traceability, global standards, sustainability, and smart agriculture come together to transform the future of agribusiness. This documentary explores the shared ambition behind the partnership, highlighting how GS1 Standards could enhance transparency, food safety, operational efficiency, and market access across agricultural value chains. The envisioned Centre of Excellence is expected to serve as a hub for learning, demonstration, research, and collaboration, empowering farmers, agribreneurs, students, and industry stakeholders with practical solutions for modern agriculture. Join us as we take a first look at this exciting journey and the possibilities it holds for Kenya and Africa's agricultural future. Subscribe to Traceability TV for more stories on innovation, traceability, supply chains, sustainability, and the technologies shaping tomorrow's world. #SONICFreshFarm #GS1Kenya #Agribusiness #CentreOfExcellence #Traceability #Innovation #SmartFarming #Sustainability #Agriculture #FutureOfFarming #Africa #TraceabilityTV