왜 전 세계 MZ는 성수동으로 몰릴까? 성수동 부동산 가격 상승의 결정적인 이유 (조훈희 교수 with 스마트튜브 빠숑 김학렬 소장)

The reason real estate prices in Seongsu-dong are high is not simply because there are many people. It is because they create reasons for people to keep visiting, and brands constantly generate new experiences. 🚶‍♂️ From flagship stores, pop-up stores, brand experiences, and content strategies to commercial district shifts, building values, urban regeneration, and even investment in Seongsu-dong. A good commercial district is not automatically guaranteed just because of a good location. Furthermore, it is not created overnight simply because a single famous brand moves in. Once you understand the criteria for why some neighborhoods continue to attract crowds while others gradually fade from memory, your perspective on commercial districts and real estate may change. Where do you consider the best commercial district in Korea? Do you think Seongsu-dong will continue to grow, or is there a different protagonist coming next? Please share your thoughts in the comments. 😊