Built in the Bay: Episode 4 - How Aer Built an EDC Empire with Co-Founder Allen Choi

Aer has completely redefined what a modern, tech-focused backpack looks like. But how do you design a bag that is incredibly technical on the inside, yet perfectly minimal on the outside? In this episode of The SF Sessions, we sit down with Allen, the Co-Founder and Head Designer of Aer. We dive deep into the industrial design process, the philosophy of minimalist carry, and how Aer balances clean aesthetics with hardcore functionality for the modern commuter. Allen shares the origin story of the brand, what it actually takes to design the perfect EDC bag, and gives us a behind-the-scenes look at how a product goes from a rough sketch to the streets of San Francisco. #AerSF #AerBackpack #ProductDesign #EverydayCarry #EDC #MinimalistDesign #TechBag #SanFrancisco #EmeraldsDailyCarry #GearReview 👇 WATCH THE FULL 'SF SESSIONS' PLAYLIST HERE: 👇 ▶️ The Carry Tour Playlist:    • The Carry Tour   Aer Travel Pack 4 Walkthrough:    • Built in the Bay: Episode 2 - Aer Travel P...   Aer Store Tour:    • Built in the Bay: Episode 1 - Aer Store Tour   🔗 Find us on Instagram:   / emeraldsdailycarry   ☕️ SUPPORT THE CHANNEL ☕️ Buy me coffee: https://buymeacoffee.com/emeraldsedc 🎒 GEAR MENTIONED IN THIS VIDEO *note, some of these are Amazon affiliate links or brand affiliate links. You will be directed to an Amazon page where I get a small commission off the sale at no cost to you! This is one way to help support the channel so I can keep making content like this 😌 Aer Travel Pack 4 35L: https://tidd.ly/3OYg7Aj Aer Travel Pack 4 28L: https://tidd.ly/4uc3i5v Aer Travel Collection: https://tidd.ly/4rhS9NL -- © 2026 Wildfire Nature LLC. All rights reserved. No part of this video may be reproduced, distributed, or transmitted in any form or by any means, including re-uploading to YouTube or other platforms, without the prior written permission of Wildfire Nature LLC. For licensing inquiries, please contact: [email protected]