SETH GODIN - THIS IS STRATEGY - The art & science of creating strategies that stand the test of time

Welcome to a truly extraordinary episode of the show, where host Jonathan Løw sits down with none other than Seth Godin - the entrepreneurial powerhouse, bestselling author, and one of the world’s most respected business thinkers. In this episode, Seth shares insights from his latest book, 'This is Strategy', diving into the art and science of creating strategies that stand the test of time. You’ll hear Godin’s take on why 2024 is the year to rethink your approach, highlighting the vital differences between a plan and a true strategy, and uncovering the secrets to making impactful, long-lasting decisions. Seth Godin has dedicated his career to helping people “turn on the lights,” and in this conversation, he doesn’t hold back. They discuss how strategy isn't just a tool but a transformative mindset shift, essential for anyone committed to making meaningful, sustainable change. From defining your “smallest viable audience” to understanding and influencing global systems, Godin provides a masterclass in visionary thinking with a purpose. If you're an entrepreneur, a leader, or simply someone ready to level up, tune in to learn how strategic choices can amplify your impact and fuel your journey toward work that truly matters. SETH GODIN Seth Godin is teacher, writer, entrepreneur and former dot com executive. Godin is the founder of Akimbo, author of books like 'The Practice' and 'This is Marketing', and coordinator of The Carbon Almanac. The title of his latest book (October 22nd, 2024) is This is Strategy - an inspiring book about how to create the best conditions for change. CREDITS Producer: Peter Nørgaard Mathiasen Creator of video intro and reels: Uffe Karlsson.