Ep. 4 — Alexander Shunnarah — The Thin Line Between Success and Failure || Crisp Video

Born and raised in Birmingham, Alabama, Alexander Shunnarah has become one of the most recognizable faces in the state and beyond thanks to his billboards — two thousand of them and counting — and his slogan: “Call me, Alabama.” Shunnarah’s billboards have become so popular they’ve spawned thousands of memes and even Facebook fan pages. In this episode of The Game Changing Attorney Podcast, Alex discusses what he does to keep his fingers on the pulse of his business and why he’s always ready to adapt and improve his marketing strategy. We take a deep dive into calculated financial risks in the legal landscape and talk about when it’s time to go all-in on advertising and marketing your law firm. Plus, Alex explains how a little bit of fear can be the ideal driving force to elevate an attorney in a crowded market such as personal injury law. Key takeaways include: How did a personal injury lawyer become the best-known face in all of Alabama? What can football coach Nick Saban teach us about law firm leadership? And why does Alexander Shunnarah play the legal marketing long game? Listen to Crisp Founder & CEO Michael Mogill’s exclusive conversation with Shunnarah on The Game Changing Attorney Podcast — available now: https://www.crispvideo.com/podcast/ep... --- Website: http://crispvideo.com Instagram:   / crispvideo   Facebook:   / crispvideogroup   Twitter:   / crispvideogroup   LinkedIn:   / crisp-media-group