How Tim Hortons Managed To Ruin Its Brand

Have you noticed changes at Tim Hortons? From longer wait times to lower food and coffee quality, something just isn't the same. In this video, we explore the rise and fall of this iconic Canadian coffee chain. We’ll look at the history of Tim Hortons, including its humble beginnings, the introduction of famous items like Timbits, and how corporate mergers with Wendy’s and Burger King impacted the brand. We’ll also dive into the controversies, such as cost-cutting, declining customer service, and changes to traditions like Roll Up the Rim.