УСПЕШНЫЙ БИЗНЕС В ИНСТАГРАМ. Одежда Маритель | Маргарита Супрунова | Большая рыба #109

Margarita Suprunova is the co-founder of the Instagram women's clothing store Maritel. This is the second episode about the Maritel brand, but from a different perspective. It's the story of a family business built from the ground up. A month ago, our episode with Kirill Suprunov garnered a huge number of positive comments. Today, we continue the conversation, but with Margarita Suprunova. ____________________________ Order a Philips 4300 coffee machine with special offers – https://www.philips.ua/c-p/EP4349_70/... Promo code: FAM21. Valid until the end of 2021. ____________________________ Price comparison and product selection service hotline.ua: https://bit.ly/3Bo6C0O ____________________________ Instagram chatbot from SendPulse: https://bit.ly/32R7gII ____________________________ If you want to hear how to generate $100 million in turnover from an Instagram store and grow 10x year-on-year, then be sure to watch. Margarita shares practical advice and candidly talks about her journey from the criminal justice system to a brand already valued at $2 million. 00:00:00 Preview 00:02:56 What happened to the business after the first episode with Kirill? 00:05:14 About Black Friday sales 00:06:45 Maritel's R&D department 00:09:36 How it all started with underwear production and what does the Paragraph program have to do with it 00:13:04 How to choose the right material? Using a Calvin Klein sweatshirt as an example 00:22:04 What global fashion trends are impacting business? 00:24:11 About the launch of Maritel's men's and children's lines 00:24:38 About customer LTV. How do you manage to retain up to 70% of your customers? 00:27:17 How many people manage the Instagram page and how? 00:28:51 Why did Maritel add perfume to its product range? 00:30:23 About development plans 00:31:05 How do you plan to reach 1 billion in turnover? 00:32:28 How much does it cost to open a single brick-and-mortar store? 00:33:02 The company's valuation is over $2 million. Why did you decide to sell your stake? 00:36:39 About the path from the criminal justice system to your own Instagram store 00:38:40 The mechanics of collaborating with marketplaces (Rozetka, Modna Kasta, Lamoda) 00:39:21 About the brand's YouTube and TikTok channels 00:43:12 How to choose influencers and monetize on media exposure? 00:46:25 How to deal with negative reviews and find growth opportunities there? 00:48:07 Personal brand: yes or no 00:49:10 Who's tougher? 00:51:03 How is your business partnership with Kirill structured, and why is it important? 00:55:31 What would you change if you could? 00:57:23 Why Maritel definitely needs a strategy now 00:58:08 About life goals 00:59:15 How to separate work and personal life in a family business? Is it working? 01:00:00 The benefits of partnering with your own husband 01:02:51 What can ruin a business? 01:03:19 The ideal family charter 01:05:20 About your biggest fears 01:06:19 The best advice for young entrepreneurs 01:07:32 24 hours together: how to find time for yourself? 01:09:19 About your first money earned 01:09:57 Main competitors in Ukraine 01:11:10 A business value of $100 million in 5 years – is it possible? 01:11:28 Should I open a production facility now or not? 01:12:58 We're giving away a book 01:15:52 What's the secret to success? 01:17:04 Breakdown 🔔 Friends, don't forget to subscribe to our channel, it motivates us to make even more interesting episodes –    / @bigfishblog   📽 Watch other episodes on the channel: ▶️ Kirill Suprunov, Maritel —    • 100 млн на insta-магазине! Это реально? Ки...   ⭐️ Alexander Kolb: Facebook:   / kolb.aleksandr   Instagram:   / alexandr_kolb   ⭐️ Margarita Suprunova: Instagram:   / suprunova_margarita   🛍 Maritel: Instagram:   / maritel.com.ua   Website: https://maritel.com.ua/ #BigFish #AlexanderKolb #MargaritaSuprunova #interview #Maritel