How Gillette Created Shaving for Women in 1915

Why did women suddenly start shaving in 1915? It wasn’t fashion. It wasn’t hygiene. It was one of the most clever — and controversial — marketing strategies in history. In this documentary-style video, we explore how Gillette created an entirely new market by convincing women that body hair was a “problem” they never had before. Through vintage ads, magazines, early 1900s fashion trends, and the rise of sleeveless dresses, Gillette engineered a cultural shift that reshaped beauty standards forever. 🔍 In this video, you will learn: • How women’s fashion changed in the 1910s and exposed the underarm area • How magazines partnered with Gillette to promote a new “feminine ideal” • How the first female razor was marketed as a necessity, not a choice • Why the male shaving market was saturated — and why women became the new target • How advertising transformed behavior, identity, and beauty norms • Why these strategies are still used in modern marketing today This is the story of manufactured demand, behavior engineering, and one of the most brilliant advertising campaigns ever created. If you enjoy videos about hidden history, marketing psychology, and how industries shape society, subscribe and join the curiosity. #Gillette #MarketingHistory #Documentary #BeautyStandards #CurioBloop #ConsumerPsychology #WomenHistory #ShavingHistory