Toutes les techniques pour devenir riche sur Tiktok by Ruben Cohen

Penelope Boeuf interviews Ruben Cohen. ⁉️ What percentage does an influencer agency take from its influencers? It's bleeped in the teaser so you'll want to listen to the whole episode! ⁉️ How much does a story cost? ⁉️ Is an influencer campaign really effective? ⁉️ What kind of content should you create to go viral? ⁉️ Content vs. Media? With Ruben Cohen, we delve into the behind-the-scenes world of the discreet yet colossal power of influence. Ruben Cohen is the co-founder of the agency Follow. Formerly with Rad.co (the brand of sweatshirts with funny slogans), Ruben tells us how he went from t-shirts to talent, creating one of the most respected agencies in the game: Follow. With his partners, he supports Paola Locatelli, Mayadorable, Isabeau, and hundreds of other influencers in developing their careers. He reflects on his beginnings and the power of influence in the service of brands. The comeback of authenticity at the expense of aesthetics. We discuss what it truly means to "manage influencers," how to handle brand pressure, the egos of the talent, and the constant evolution of the platforms. Did you know you could earn thousands of euros every month just by making 60-second videos? He also shares his vision of a more mature, ethical, and respected form of influence. This is the story of a man who believed early on in the power of creators. And who, today, shapes a significant portion of what France watches, consumes, and admires online. An episode for the curious, the strategists, and those who love a behind-the-scenes look. 🔥 Spoiler alert: Influence is anything but a job for lazy people.