Gen Z : ils veulent tous créer leur marque

Join this channel for exclusive perks:    / @rapidscrew   You can grab our bootlegs here 👇 https://rapidscrew.com/ Follow us on Instagram   / rapids_crew   Follow us on Twitter   / rapidscrew   Subscribe to the Rapids Mixtape 🔥🔥🔥:    / @rapids_crew   Send us your tracks ➡️ [email protected] Discord:   / discord   0:00 Introduction: Introducing the creators of Brands 0:57 What (really) is an independent brand? 4:25 The Arntreal case: The challenge of fundraising 6:23 The beginnings: Passion, money, and ease of access 11:35 The reality of business: Profitability and structural struggles 17:18 Sacrifice, solitude, motivation: The personal price of entrepreneurship 20:54 From design to factory: Production delays and challenges 28:33 Visibility strategies: Virality and the role of influence (Raska interview) 37:43 The new landscape: How the market is being reshaped 42:17 Why physical presence remains vital: Pop-ups and boutiques 48:41 Retailers and specialty stores: What role do they play today? 53:15 Independent sneakers: The exception in the market 57:11 Facing Fast Fashion: What vision for the future? 1:03:09 Long-term vision and conclusion #sneakers #streetwear #fashion