Startup Pitches on Music Tech, Circular Economy & Creative Industry Innovation | EWA Deal Room

At Entertainment Week Africa (EWA) 2025, founders took the stage to present bold ideas reshaping Africa’s creative and innovation economy, from music streaming and artist monetization to circular economy solutions and prop-tech for film and content production. This session featured powerful startup pitches including Afripay, Plastibuild, and Properly, each tackling real industry gaps with technology, creativity, and bold execution strategies. From solving royalty distribution challenges in African music, to transforming waste into functional products, and building a centralized prop rental marketplace for creators, the conversation centered on one thing: closing the gap in Africa’s creative and production ecosystems. Industry experts and investors also shared critical feedback on focus, scalability, monetization strategies, and the importance of narrowing down product offerings to achieve real market traction. Whether you're a founder, investor, filmmaker, designer, or creative entrepreneur, this session offers real-world insight into what it takes to build scalable solutions in Africa’s fast-growing creative economy. This session, "The Deal Room" was recorded live at Entertainment Week Africa (EWA) 2025. --- Stay up to date with Entertainment Week Africa (EWA) Subscribe for more conversations on the business, culture, and future of Africa’s creative industries. Follow us on Instagram for highlights and updates: / ewafrica_ Visit our website for upcoming dates, schedules, and programmes: https://ewafrica.com/