Referral Marketing MVPs Nick Rawlings

Robin Bresnark from Buyapowa sits down with Challenger Brand CMO, Nick Rawlings, to discuss his experience with referrals from his early days at Cambridge Cable, through Plus.net and latterly Gigaclear. Nick discusses how the mutual benefits made the Plus.net program work so well and the challenges and opportunities operating an ISP targeting rural communities. On this channel, you’ll find: 🎥 Referral marketing insights – practical strategies to grow with customer referrals. 🎙️ Podcasts & interviews – leaders from banking, telecoms, fintech, energy, insurance, and more sharing how referral works for them. 📊 Case studies & success stories – how enterprises generate 10–15% (or more) of customer acquisition through referral programs. 💡 Best practices – from customer advocacy and loyalty to incentives, rewards, and word of mouth marketing. We cover topics including: Referral marketing Referral programs (customer referral, employee referral, partner referral, influencer referral, B2B referral) Word of mouth marketing Customer acquisition Reduce CAC / lower CAC Brand advocacy & customer advocacy Loyalty and retention Rewards & incentives Digital rewards Referral SaaS platforms Whether you’re in banking, telecoms, energy, gaming, fintech, credit unions, insurance, or subscriptions, you’ll learn how referral marketing delivers measurable growth, higher-value customers, and long-term loyalty. 🌐 Learn more about Buyapowa: https://www.buyapowa.com 📖 FAQs: https://www.buyapowa.com/faqs 🔗 FOLLOW US: LinkedIn:   / buyapowa   Instagram:   / buyapowa   Twitter:   / buyapowa   Facebook:   / buyapowa