Ep 112 - Ellen Frost - Local and Sustainable

Most people never see the system behind a bouquet—and that’s exactly why local flowers can feel “impossible” to source. In this episode, I sit down with Ellen Frost of Local Color Flowers to unpack how she built a regional wholesale hub that connects growers and florists, proving American-grown flowers can compete when logistics and education align. We explore how an industry shaped by imports lost its sense of seasonality—and what it takes to rebuild it. From weekly buying rhythms and post-harvest standards to what “local” really looks like in practice, this conversation brings clarity to the supply chain. Ellen also shares her foundational design framework and a bigger vision for regional collaboration that supports both farmers and florists. If you’re ready to source, design, or grow with more intention, this episode offers a grounded, insider perspective on what’s possible. The Flower Files Podcast Instagram 🌿   / the.flowerfilespodcast   Wildly Native Flower Farm Instagram 🌸   / wildlynativeflowerfarm   Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offer... Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offer...