Story Punks Ep 2- From colouring-in to cashing-in: Building commercial marketing teams

Welcome to Story Punks — Rooster Punk's interview series where we shine a light on the best stories and sharpest thinking in B2B marketing. Andrew Last, Managing Director at Rooster Punk is joined by Ruth Connor, Chief Marketing Officer for Business Information at Coface. Ruth has built and led global marketing teams across financial services, insurance and technology — and she has a track record of doing something many marketers find genuinely hard: turning marketing from a cost centre into a commercial engine. We dig into what that really takes — the team design, the leadership battles, the global complexity — and pull out some practical lessons for B2B marketing leaders.