Category Management Series Tip #9: How To Use And Understand All Commodity Volume (ACV

So many people are incorrectly understanding and interpreting all commodity volume (ACV) data that I decided to make this tip, plus last week's tip on "Index vs ACV" on this subject. Many retailers and suppliers use ACV / ACV shares / Index vs ACV calculations to benchmark their business - it's a great measure to understand development vs competition, other categories, and vs the total business. ACV is the sum of all the category volume in the store, but it varies based on the data source and based on the category composition that goes into that "all store sales" number. Without truly understanding how the number is created, and how you can then calculate and interpret ACV shares and Index vs ACV calculations, both retailers and suppliers may be drawing incorrect conclusions about the numbers. If you are a sales manager, a category manager, a category analyst, a vendor advisor - you need to review this week's tip! It reviews how ACV is derived and what you need to understand to use this very important benchmark. Check CMKG's training at http://www.cmkg.org Follow us in LinkedIn Group at   / category-management-knowledge-group   Like us on Facebook at   / hicmkg   Subscribe to Sue's weekly blog at http://blog.cmkg.org/blog