Alsea: el gigante que construyó un imperio de restaurantes en LATAM y sobrevivió a su peor crisis

If you want to sleep as well as we do, visit https://www.eightsleep.com/mx/chismec... and use our discount code CHISMECORPORATIVO. 🛌🏻😴 In 2013, Alsea, the corporation that operates Starbucks, Domino’s, and Burger King, paid more than 8.2 billion pesos to acquire Vips. That move made it the largest restaurant empire in Latin America… but it also left it with a mountain of debt that nearly proved fatal when the pandemic hit. In this episode, we tell you the story of the Torrado brothers and how they built this restaurant behemoth, how they almost drowned in debt… and how today they're back on top with a much more disciplined strategy. In this episode you'll hear: 🍕 How Alsea went from operating Domino’s in Mexico to managing more than 5,000 stores in 11 countries. ☕ Why Starbucks changed the game: sky-high margins, hyper-loyal customers, and 10% of stores outside the US in its hands. 🍽️ The acquisition of Vips from Walmart and the famous "most expensive breakfast in Mexico" that skyrocketed its size… and its debt. 😲 The leap into Europe with Zena and Vips Spain, and how that expansion became a double-edged sword. 😷 The blow of the pandemic: collapsed sales, skyrocketing debt, and a model burdened by rent and payroll. Ring the bell, ring the bell, ring this episode and share it with someone special. 🔔💞 Episodes: 00:00:00 The Birth of Alsea and its Impressive Portfolio 00:05:02 How Starbucks Boosted Alsea Financially and Digitally 00:15:50 Eight Sleep and the Growth Strategy through Acquisitions 00:19:36 The Aggressive Purchase of Vips and the Expansion into Europe 00:30:46 How the Pandemic and the SAT (Mexican Tax Administration Service) Unleashed a Crisis 00:35:34 Alsea's Resurgence with a Renewed Strategy 00:46:13 Challenges in Europe and GBM's Investment Analysis 00:57:09 Final Thoughts on Corporate Gossip #podcast #restaurants #business #latam #gossip