ECCE x Clarasys Webinar: The Circular Advantage Toolkit - A Framework for Marketing & Sales

Join us for our latest Exeter Centre for Circular Economy webinar: The Circular Advantage Toolkit - A Framework for Marketing & Sales Bridge the gap between sustainability strategy and commercial success. The vision of the circular economy is clear - but the path to profitability often isn’t. Too often, circularity sits with sustainability teams, disconnected from the commercial engine that actually drives growth. And it’s exactly what The Circular Advantage Toolkit is designed to solve. Hosted by: Fernando Correia, Senior Lecture at the University of Exeter Loic Le Fouest - Practice Lead, Clarasys Panellist: Harriet Lockett - Circular Economy Manager, Selfridges Louise Whitaker - Circular Manager, Virgin Media O2 Webinar Chapters 0:00 Welcome & Introduction 1:44 About the Exeter Centre for Circular Economy (ECCE) 3:44 The Role of Marketing & Sales in the Circular Economy 7:37 Circular Economy Business Models & the Customer Challenge 10:00 Why Marketing is Central to Circular Transition 13:00 Introducing the Circular Advantage Toolkit 23:59 Toolkit Walkthrough: The Four-Stage Framework 25:46 Tool 1: Circular Journey Mapping (Section 1 — Identify) 29:53 Tool 2: Ecosystem Activation Canvas (Section 2 — Position) 32:43 Key Takeaways from the Toolkit 33:44 Panel Discussion: Meet Harri Lockett & Louise Whitaker 36:06 Louise Whitaker (Virgin Media O2): Scaling Circular Strategy 38:10 Harri Lockett (Selfridges): Building the Reselfridges Model 40:41 Harri Lockett: Marketing & Branding a Circular Offer 43:06 Louise Whitaker: Engaging Customers at Scale 46:12 Panel: Working with Marketing & Sales Teams Internally 49:32 Audience Q&A 55:48 Closing Remarks & Resources Visit our website to learn more about us: https://exeterce.org/ Our Circular Economy Programmes: https://business-school.exeter.ac.uk/... Clarasys - The Circular Advantage Toolkit: https://clarasys.com/services/sustain...