TWiB: Is the Bourbon Industry Collapsing? 🥃🔥

It's This Week in Bourbon for April 3rd 2026. Brown-Forman Corp. and Pernod Ricard have confirmed mutual interest in a merger, two lawsuits have been dismissed for competing bourbon brands, and Larrikin Bourbon has released its third annual “Pour for the Roses". Brown-Forman and Pernod Ricard confirm mutual interest in a "merger of equals" to consolidate two of the world's largest spirits portfolios while maintaining family control Green River Distilling parts ways with Head Distiller Aaron Harris as the Owensboro facility faces further workforce contractions LF Heritage Distilling Co. property ordered to foreclosure and sale following a $5 million debt dispute with construction contractors MGP Ingredients clears securities fraud lawsuit after a judge rules leadership mismanaged market shifts rather than intentionally misleading investors Brough Brothers loses appeals court challenge against Fresh Bourbon over the "first" Black-owned Kentucky distillery claim Larrikin Bourbon launches "Pour for the Roses – 2026 Running," a 9-year single barrel expression featuring vintage feed bag packaging for the Kentucky Derby Proof & Wood introduces its first Bottled in Bond expression with an 11-year Tumblin’ Dice Straight Bourbon featuring a unique 99% corn mashbill Hard Truth Distilling Co. debuts its first 7-year age-stated trio, featuring Sweet Mash Rye, Bourbon, and Wheated Bourbon crafted entirely on their Indiana campus Subscribe to our channel for new podcasts every week or subscribe to the podcast on your favorite podcast app: Listen Now: http://bourbonpursuit.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4h7poSP... YouTube:    / bourbonpursuit   X: https://x.com/bourbonpursuit Instagram:   / bourbonpursuit   Facebook:   / bourbonpursuit   #bourbonpursuit #thisweekinbourbon #whiskeynews #bourbonnews #brownforman#pernodricard #greenriverdistilling#whiskeybusiness #bourboncrash#whiskeytube #shorts #marketupdate #bourboncommunity #whiskeylaw#mgpingredients#hardtruthdistilling#kentuckyderby #bourbonhunting #independentbottler#whiskeyindustry #podcast