CyberWins Episode 11: Dominick Frazier – The Art of Making Security Awareness Actually Work

What if your best phishing simulation worked so well that hundreds of employees showed up to work in costume? In this episode, host Mark Voorhies sits down with Dominick Frazier, a 20-YEAR SECURITY AWARENESS VETERAN whose career began in retail loss prevention, moved through law enforcement and corrections, and landed in the corporate security awareness space where he has been ever since. Dominick's standout story: a Halloween phishing campaign so convincing that employees across multiple offices showed up in FULL COSTUME ON A REGULAR BUSINESS DAY some work appropriate, some decidedly not only to discover they had been hooked. Physical security had to manage MASKED INDIVIDUALS ATTEMPTING TO ACCESS THE BUILDING. An unexpected all-hands meeting appeared on Dominick's calendar shortly after. He knew exactly what it was about. His second story: coordinating a company-wide awareness event across THREE CAMPUSES IN A MAJOR METROPOLITAN AREA, only to realize the CISO had no idea where the stage was. With HUNDREDS OF EMPLOYEES WATCHING and no teleprompter, no stage manager, and no countdown, Dominick's team plugged a phone into the AV system and LIVE-STREAMED THE CISO WALKING ACROSS CAMPUS in real time. They delivered 85% OF THE MESSAGE and nobody in the audience knew a thing had gone wrong. His lesson from both: PROXIMITY BLINDS YOU. The closer you are to a campaign, the less you can see your own tripping points. Always have someone unfamiliar with the plan review it before you go live. Chapters: 0:00 – Intro: Meet Dominick Frazier 1:00 – From Retail Loss Prevention to Law Enforcement to Security Awareness 3:00 – What Makes a Great Phishing Hook 5:00 – The Halloween Campaign: When We Made It Too Real 7:00 – Hundreds of Employees Showed Up in Costume 9:00 – Physical Security, Masked Employees and an Unexpected Meeting 11:00 – Cybersecurity Awareness Month: Coordinating Tone From the Top 13:00 – The Missing CISO: Live Streaming a Walk Across Campus 16:00 – 85% of the Message and Nobody Knew the Difference 18:00 – The Lesson: Proximity Blinds You #CyberSecurity #SecurityAwareness #PhishingSimulation #CyberWins #InfoSec #HumanRisk #SecurityCulture #CyberAwarenessMonth #Leadership #securitytraining Join the CyberWins community on LinkedIn:   / cyberwins-usa