Why Norwich City's Biggest Stadium Project Faces One Huge Problem

In October 2025, Norwich City unveiled the biggest stadium plan in their history. Within three weeks, their own majority shareholder was publicly apologising for it. Norwich have been at Carrow Road for ninety years — selling out almost every week, but still earning limited matchday income compared to smaller clubs. Three promotions, three immediate relegations, and thirty years of expansion plans that never turned into construction. That is now changing. New American ownership has put a four-phase redevelopment on the table — targeting 35,000 seats and a brand new fan zone the stadium has never had in nine decades of existence. 0:00 Intro 1:02 Dream Kept Stalling 4:42 A New Vision 7:50 Funds Never Enough #norwichcity #premierleague #football #stadium