Vivek Oberoi launches lab-grown diamond brand in Dubai

Under the canopy of the beautifully lit Burj Khalifa, actor and entrepreneur Vivek Oberoi launched his line of ethical lab-grown diamond jewellery, Solitario Diamonds with co-founder Ricky Vasandani and CEO, Satish Daryanani. The grand launch party was attended by the crème-de-la-crème of the town, with Solitario being revealed upon the iconic Burj Khalifa. Some of the guests that attended the event including, Safa Siddiqui of Dubai Bling, Mohamed Zidan, the prominent Egyptian footballer and known TV host, Rania Abi Nader. With over 25 stores across India and presence in Spain, Nigeria, and the Bahamas, this will be the fourth international outpost for Solitario Diamonds.. Vivek Oberoi commented, “We are striving to build a conscious world where we can elevate beauty but still have integrity.” “We have gathered our closest friends and alliances to help spread the message that absolutely everyone can and should own diamond jewellery and we are democratizing it to all.” Oberoi explained. Satish Daryanani, CEO, added, “Solitario not only makes ethical products, but has the largest variety of designs in lab-grown diamonds.” Launched just two years ago, the latest collection has a diverse range of earrings, necklaces, and rings. Ricky Vasandani said, “We created Solitario with the intention of designing modern-day heirlooms. Each piece of jewellery has been carefully crafted and certified and we are proud to showcase our latest collection in our new store in Dubai Hills this month.” Solitario Diamonds is equipped with the latest technology and machinery to produce high quality flawless diamonds of any shape and size. The lab grown diamonds are graded in the same way as mined diamonds – by their Colour, Cut, Clarity, and Carat.Solitario diamonds are certified by recognised authorities such as IGI and GIA.