Aulão Governança de Google Tag Manager

Learn what governance is in Google Tag Manager and prevent your account from becoming a Frankenstein of tags. I'll show you the 7 fundamental pillars for organizing your operation, from standardization and use of the Data Layer to version control and documentation. Discover how to apply these rules on the Client and Server-Side to ensure accurate data, avoid rework, and scale your campaigns based on reality, not guesswork. _________________________________________________________________ 🫡Enjoyed the video and want to make a donation? Here's the PIX. Random Key: 9adf358b-fd76-4559-a655-eee5667c0d4e _________________________________________________________________ 😰Is your GTM hungover? We'll wake it up with strong data coffee! • 500+ e-commerce sites tracked by GTM • Facebook, Google Ads, GA4, Pinterest and Other Platforms • We specialize in GTM Server-Side • Most Supported Platforms: Shopify, Tray, VTEX, Loja Integrada, WooCommerce, Bagy and VNDA Talk to us and transform clicks into conversions ➡️Learn more: https://bit.ly/3QfbxLN 🤓Stop losing hidden sales! With GTM Server-Side + Webhook, we capture every paid purchase directly in the back-end and deliver this event to Facebook, Google Ads and GA4. Why choose our implementation? • Reliable tracking: mitigating ad-blocker blocks or data loss • Seamless integration via webhook/back-end for paid conversions • Direct connection with Facebook, Google Ads, and GA4 • Actionable insights to optimize ROI and reduce CAC Ready to boost your e-commerce? Request a free diagnosis and ensure that every real invested in traffic returns in conversions. ➡️Learn more: https://bit.ly/44R0uAF 🐸Your local business deserves professional tracking! No more "I don't know who converted on WhatsApp." Let's put everything on the server and call each lead by name: • Facebook API: Match Notes up there • Google Ads: Optimized Conversion to boost clicks • GA4 Server-Side: Metrics shielded against blockers • WhatsApp and forms? Tracked until the last shipment Come with me to discover how to master GTM Server-Side and make every real invested return in sales. Buy now! ➡️Learn more: https://bit.ly/3U4xqyt 🟢 Elite GTM: Be the Master of Server-Side Tracking Want to transform every click into a guaranteed conversion in your e-commerce? Elite GTM is the advanced course that will: 🔹 Advanced Modules: Complete configurations for Shopify, WooCommerce, VTEX, Tray and other leading platforms. 🔹 Bi-weekly Live Mentoring Sessions: Get answers to your questions in real time, receive exclusive hacks and follow the latest sGTM updates. 🔹 Closed Community: Networking with experts and exchange of real-world case studies that accelerate your learning. 🔹 Monetization Plan: Learn how to price and sell your implementation service, increasing your monthly income. 🚀 Limited Spots Available! Sign up now and take your e-commerce to the Elite level. ➡️https://bit.ly/3W7Fp0l 📃Is your GTM lost without a Data Layer? We deliver the complete map! First, we design the funnel from start to finish. Then, we create a ninja manual with all the events and parameters – the developer just needs to copy and paste. Finally, we plug everything into GTM and you only collect quality data. • Customized funnel from scratch to sale • “Step-by-step” Data Layer document • Ready-to-implement delivery for developers • Unified and headache-free GTM Ready to map and boost your metrics? ➡️Learn more: https://bit.ly/3Ur9FlR 😉Is your betting (iGaming) tracking playing amateurishly? Come and invest in our GTM Turbo – client and server side! • Captures every registration, bet, and deposit without fail • Ninja structure for affiliates to master the platform • Connects with Facebook, Google Ads, GA4, Kwai, TikTok, and Taboola Master hack: no blockers, no lost cookies, just pure data for you to profit from. Ready to turn the game around? ➡️Learn more: https://bit.ly/3w0h6qw