How to Build a Cult Fashion Brand and a Signature Wardrobe | Ducie Keam-George

Step inside the wardrobe of Ducie founder Ducie Keam-George, as she brings a selection of her most treasured pieces to the beautifully appointed Opera Suite at Sofitel St James in London. From selling silk pieces at Portobello Market to building one of fashion’s most sought-after outerwear brands, Ducie shares the story behind her rise — and the philosophy that underpins her designs today. Known for her expertly tailored jackets and luxurious faux fur, worn by names like Hailey Bieber and Kate Hudson, she reveals how she created a celebrity-loved brand rooted in quality, craftsmanship, and timeless style. In this episode, she talks through the pieces that define her personal wardrobe — from signature outerwear to investment accessories and her go-to neutrals. Plus, Ducie shares her thoughts on cost-per-wear, her love of footwear, and how her wardrobe has evolved over time. 0:18: Introduction 0:42: Outfit that Ducie is wearing today (Set from Ducie with Jimmy Choo heels) 1:05: How Ducie started the brand 2:04: Ducie's favourite coats. Rochelle jacket worn by Hailey Bieber, Bernadette Leather Jacket, Betty Faux Fur Coat worn by Kate Hudson, Maeve Shearling Jacket worn by Alexa Chung and Hilary Duff) 4:18: Après-ski fashion 4:39: Going through personal wardrobe and talking through high street vs luxury fashion 6:44: How Ducie's fashion has changed over the years 7:04: Ducie's shoe collection (Manolo Blahnik and Tabi) 7:50 - 8:20: Going through Ducie's bag collection (Bottega Veneta and Chloe) 8:20: Ducie's sunglass collection 9:20 - 9:34: What would Ducie save if her house were on fire 9:34 - 9:46: Conclusion _______________________________________________________ Subscribe:    / @marieclairetv   Facebook:   / marieclaireuk   Instagram: https://www.instagram.com/marieclaire... TikTok:   / marieclaireuk   _______________________________________________________ #DucieKeamGeorge #Ducie #FashionFounder #Outerwear #LuxuryFashion #WardrobeEssentials #CostPerWear #FashionBrand #MarieClaireUK