EP12 - Como Superar Ciclos de Margens Apertadas no Agro

Murillo Luchese, Farmer, Trader, and Advisor, grew up seeing the countryside up close. The son of rural producers, he carried this heritage while building a solid executive career in one of the largest multinational global trading companies. After years of experience in grain trading, he took a bolder step: he immersed himself in the direct management of a large agricultural operation in Brazil. There, he put into practice what he had experienced on both sides of the chain—combining the strategic vision of the market with the raw reality of the field, with governance, processes, and risk management running openly. In this episode, Chico talks with Murillo about this unique journey: where he came from, what he learned moving between the fields and the trading desks, and what agribusiness means when you carry it with you since childhood—but learn to see it with completely different eyes throughout your life. --------------------------------------------------------------------------------------------------- This episode was brought to you by FJR! FJR operates in agribusiness, connecting strategy, management, and knowledge to generate consistent results. The company develops practical solutions for producers, businesses, and organizations in the sector, promoting efficiency, informed decision-making, and sustainable growth through methodologies applied to the realities of the field. 🌱 Website: https://fjrconsultoria.com/ 📲 Instagram:   / fjrconsultoria