Academy of Tone #273: Behind the Scenes at BluGuitar 2025!

This week’s episode is packed with news, team introductions, and exciting updates from the BluGuitar world! Thomas is joined by Valeska and our newest team member Andreas Usner – who you may remember from our Christmas livestream. Andreas is now working on BluGipedia and our social media, and we’ll show you some of the new features he’s helped develop, including a 51-language chatbot to answer your AMP1 and BluGuitar questions worldwide. We’ll take you behind the scenes of BluGuitar in 2025 – from our brand-new warehouse to fresh distribution channels in the UK, Scandinavia, and beyond. We’ll also talk about how new US tariffs are affecting the business, and what you can expect from BluGuitar at Guitar Summit and NAMM 2026. Highlights in this episode: New BluGipedia features, ask YOUR questions live! Meet Andreas Usner & check out his pedalboard AMP1 user group news AMPX updates Plans for Guitar Summit The new NanoCab Neo Pro UK distribution update & USA tariff challenges Academy of Shred with Emanuel Knorr. We’re also about to hit 15,000 YouTube subscribers – let’s make this milestone happen together! #bluguitarfamily #bluguitar #thomasblug ____________________________________________________________________________________ Get your AMP1 MERCURY EDITION and IRIDIUM EDITION with 3 YEARS WARRANTY and FREE SHIPPING (within EU): https://bluguitar.com/en/products/ ____________________________________________________________________________________ https://bluguitar.com/ 00:00:00 - Intro 00:01:02 - Thomas, Valeska and Andreas play Hellraiser 00:05:54 - Welcome to AOT 273 00:06:33 - Good evening everybody, here we go 00:07:40 - Clip of a rehearsal at the office 00:08:05 - Thanks to all the people behind the scene 00:14:15 - Mechanical testing of AmpX 00:16:54 - Our new warehouse and distribution platforms 00:28:04 - Can you get an Iridium sound with an Amp1 00:32:21 - Homedust 00:35:13 - Andreas's Les Paul 00:38:33 - Guitar Summit 2025 00:39:40 - Preparing the set for the Blugipedia 00:45:55 - What is going on with AmpX 01:00:41 - Clip of a fuzzy moment on AmpX 01:02:44 - Soon...very soon 01:03:26 - QA Can you combine drive pedals on AmpX? 01:04:01 - A little bit more about service and repairs around the world 01:08:37 - Brot für die welt, but we get pastries 01:12:00 - Check out our updated Blugipedia and chatbot! 01:18:03 - Fun belongs to music (reactions from a Danish song) 01:22:02 - The Blugipedia Sound Finder 01:30:45 - QA Will AmpX be available in the US? 01:31:58 - More about the people behind the scene 01:35:02 - Andreas as a guitar teacher, writing and correcting tabs 01:42:23 - QA How can i be featured as a Bluguitar artist on the website? 01:43:21 - Bluguitar at Namm without JHS 01:45:03 - Help us get to 15.000 subscribers 01:46:40 - German language, culture, history, food and Max 01:53:14 - No money, but friends 01:55:12 - Thank you for the Facebook group "Bluguitar Amp1 Users" 01:57:07 - Thank you all for watching, see you next week for Academy of Shred + guest, and in 2 weeks Thomas will be back 02:00:59 - Outro