Decisão e resultado - Como a Contabilidade Impacta o Resultado das Incorporadoras

In today's episode of Resenha VGV, we talk with Thaís Cruz, an accountant specializing in real estate developers and construction companies, and founder of Cruz Sociedade de Contadores, about a topic that is still underestimated by many entrepreneurs in the sector: the strategic role of accounting in decision-making and results in real estate development. Is accounting just about generating taxes and payroll? Does a developer need to understand assets and liabilities? How can the correct interpretation of data impact revenue, margins, and the viability of projects? This conversation stems from a common reality in the market: many entrepreneurs still make important decisions without mastering their own numbers. When this happens, accounting ceases to be a strategic ally and becomes merely operational, which generates risks, inefficiencies, and lost opportunities. During the episode, Thaís shares a practical and applied view on: Why accounting goes far beyond tax obligations How the analysis of accounting data improves the entrepreneur's decision-making. The importance of understanding concepts such as assets, liabilities, and operating results. How to Transform Accounting Information into Strategy and Money The main financial management mistakes made by real estate developers. The conversation also delves into an essential point for the sector: the tax structure of real estate development. We discuss why developers cannot be in the Simples Nacional (Simplified National Tax Regime) and how the choice between Lucro Real (Actual Profit) and Lucro Presumido (Presumed Profit) directly impacts financial planning, profitability, and project sustainability. 📌 Learn more about VGV HUB: https://www.vgvhub.com.br/?utm_source... If you are a developer, manager, construction entrepreneur, or want to professionalize the financial management of your real estate business, this episode is essential. ▶️ Press play and join the discussion. 📢 Subscribe to the channel, activate the bell 🔔 and leave your opinion in the comments. This debate is fundamental for the evolution and professionalization of the real estate market. 🎙️ GUEST Thais Cruz — Founder of Cruz Accounting Firms 🎧 Podcast: VGV Review 📍 Topic: How Accounting Impacts the Results of Real Estate Developers 🏢 Produced by: VGV Group #VGVReview #RealEstateAccounting #RealEstateDevelopment #FinancialManagement #VGVGroup #VGVHUB #RealProfit #PresumedProfit #AboveAverageDeveloper 🔗 LEARN ABOUT VGV HUB – Strategy, data and intelligence for real estate developers: https://www.vgvhub.com.br/?utm_source... 🔗 SUBSCRIBE TO VGV MAX: https://www.portalvgv.com.br/vgvmax/u... 🔗 MARKETING AND SALES CONSULTING FOR REAL ESTATE DEVELOPERS: https://grupovgv.com.br/inc-2/?utm_so... 🔗 LECTURES AND TRAINING FOR THE REAL ESTATE MARKET: https://www.portalvgv.com.br/palestra... 📩 Subscribe for FREE to the VGV Newsletter and receive real estate market news directly to your email: https://www.portalvgv.com.br/boletimv... 📲 Find me on social media: Instagram: / felipecallero.mkt/?utm_source=youtube LinkedIn: / felipecallero/?utm_source=youtube Instagram Portal VGV: https://www.instagram.com/portalvgv/?... Instagram Grupo VGV: Instagram: https://www.instagram.com/grupovgv/?... Instagram Thaís Cruz: https://www.instagram.com/thais.cruz7... Instagram Cruz Contabilidade: https://www.instagram.com/cruz_contab... Facebook: https://www.facebook.com/portalvgv/?...