LEGADO E INOVAÇÃO: O ENCONTRO QUE MARCA OS 12 ANOS DE HISTÓRIA DO GIRO DO BOI

Today is a day of celebration and immense gratitude! On May 12, 2014, Giro do Boi premiered on Canal Rural with the mission of bridging the gap between ranchers, industry, and consumers. Twelve years later, we celebrate nearly 3,000 programs and approximately 2,900 hours of content that have helped transform Brazilian livestock farming, impacting zootechnical indicators and bringing technology to the farm gate. To commemorate this journey, we welcome to the studio the zootechnician Eduardo Kristán Pedroso, executive director of origination at Friboi. One of the creators of this project and a fervent enthusiast of our agribusiness, Eduardo reflects on how the program contributed to the sector's evolution and how assertive communication helped Brazil produce the best beef in the world. Let's remember the great moments and look to the future of our cattle farming. #GiroDoBoi12Years #CanalRural #BrazilianLivestock #EduardoPedroso #HistoryOfAgribusiness #FatCattle #RuralCommunication #GiroDoBoiAnniversary #12Years #BeefCattle #AgroBrasil #History #TechnologyInTheField #AnimalScience #Friboi #BrazilianMeat Want to know more? Access the full article on Giro do Boi: https://www.girodoboi.com.br/ Enjoying our videos? Then... 🔔 Subscribe and activate the bell! 👍🏿 ​​Like the video! 👥 Follow us on social media: ► Facebook:   / girodoboi   ► Instagram:   / girodoboi