Spotify Executive John Marks Explains How Artists Blow Up on Spotify

John Marks is the Global Senior Editor/Music Programmer for country music. In this podcast, he discusses how his musical journey started from hearing “Oh Pretty Woman” on a jukebox, to working for his local radio station at 16, then to Sirius XM, and finally Spotify. Marks explains his comment on how Spotify is the “new retail storefront for artists.” With so many more opportunities, now, for artists— the artist’s page on Spotify is like directing store traffic and is a primary way to activate fans’ interest (like selling merch and displaying tour dates).  “You have a world wide audience at your disposable, all you need to do is be creative and find ways to tap into that” What role should social media play? The most important and basic answer from Marks is— the biggest one. He says the 3 most best practices for an artist and their audience’s are— Save, Share, Follow.   “[Social media] is the most essential ingredient ever, and that’s all there is to it”   So, where is Spotify headed?  John Marks says Canvas, a few seconds of a gif made by an artist for their song, is more than likely going to be introduced to the Spotify world. Spotify sees potential with probably more video being incorporated, considering the popularity of the vertical videos. The podcast answers interesting questions like Spotify research and data, what artists are doing wrong, and empowering women in the music industry.   “…work to be profitable, work to have fun, but understand you’re building a business”   Learn more about vertical videos and how your favorite artists are using them at Spotify.com.  Want the in depth NOTES & RESOURCES from this episode? ➜ https://madeitinmusic.com/129 Follow Seth on Instagram: ➜   / thesethmosley   This episode is part of a podcast SERIES called "Made It In Music." You can find other episodes on YOUTUBE and you can also find the AUDIO versions on any podcasting app! CLICK BELOW to check out the AUDIO version of this podcast on iTunes! ➜ https://podcasts.apple.com/us/podcast... SUBSCRIBE TO OUR YOUTUBE CHANNEL: ➜ https://www.youtube.com/officialfcmus... PODCAST WEBSITE (find more episodes and SHOW NOTES) ➜ https://madeitinmusic.com OFFICIAL WEBSITE: ➜ https://fullcirclemusic.com/ SOCIAL LINKS:   / officialfcmusic     / officialfcmusic     / officialfcmusic   CONTACT US: [email protected] ABOUT FULL CIRCLE MUSIC: Full Circle Music is a Music Production Company, Music Publishing Company, and Music Education Academy based in Nashville, TN. They regularly work with some of the biggest names in music, such as Newsboys, High Valley, Casting Crowns, Skillet, Francesca Battistelli, and For King & Country, just to name a few. Their team has several Grammy Awards, Dove Awards, and over 20 #1 songs at radio. Through the Full Circle Music Academy, Full Circle Music aspires to teach the next generation of musicians what it takes to make it in the modern music industry. #MusicIndustryAdvice #MadeItInMusicPodcast #Spotify #JohnMarks