How On reinvented the running shoe and got runners to wear them
CNBC's Charlotte Reed uncovers how Swiss sportswear brand On revolutionized the running shoe and the marketing tactics which helped it become a multibillion-dollar business Subscribe to CNBC International TV: http://cnb.cx/2wAkfMv Like our Facebook page / cnbcinternational Follow us on Instagram / cnbcinternational Follow us on Twitter / cnbci
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