"Chaos In Product Management" featuring Steve Johnson

In this webinar, Steve teaches us how to use the power of Customer Conversations to build credibility. Much of the confusion in product management stems from the fact that we’re simply talking to the wrong people. We’re talking primarily to colleagues when we should be talking directly to customers. Learn from real people who buy and use our products. So much of your chaos can be eliminated when you become the voice of the market. In this session, you'll learn the value of Customer Conversations for persona definition, problem discovery, solution validation, and win/loss analysis. Steve Johnson is one of the OG's in product management. He institutionalized market-driven product management, particularly in B2B. His latest book, "Customer Conversations" just released earlier this year (2026).