Mastering Distribution Platforms in the US: Unlocking Growth in the Digital Marketplace

In today’s fragmented retail landscape, success is no longer about winning on a single platform. It’s about building a system that drives demand wherever your customer chooses to shop. Most brands are optimising one channel while losing the consumer three steps earlier. In this session, Lara Schmoisman Founder and CEO of the DARL, unpacks the Halo Effect — the compounding advantage that comes when brand, content, AI readiness, and conversion work as a system, not in silos. You don’t control where your customer buys. You do control whether they trust you when they get there. Lara will show you how to build a brand that works across the entire journey — not just the last click. What you’ll gain: • A strategic framework to align brand, content, and commerce • Insights into how U.S. consumers discover, evaluate, and convert across platforms • Practical guidance on building trust and consistency across digital touch points • Actionable steps to strengthen your distribution ecosystem for long-term growth This session is designed to equip you with the tools and perspective needed to navigate an increasingly complex and competitive marketplace. Visit us at global.vic.gov.au to learn more about how we can support your export journey.