My Business Brings In $70 Million A Year — And I Launched It From My Attic

Louisa Serene Schneider saw something broken in the ear piercing industry—and decided to fix it. In 2017, she left her high-paying Wall Street job to build Rowan. Today, Rowan offers ear piercings performed by registered nurses at locations across the country. In 2024, Rowan brought in over $70 million in revenue and says it is on track to bring in $150 million in 2025. Produced, Shot & Edited by: Tasia Jensen Senior Director of Video: Jessica Leibowitz Additional Camera: Lauren Shamo, Ryan Baker Animator: Alisa Stern Reporter: Jennifer Liu Additional Footage: Rowan, Louisa Serene Schneider. Getty Images Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus Want to be your own boss? Sign up for Smarter by CNBC Make It's new online course, How To Start A Business: For First-Time Founders. Find step-by-step guidance for launching your first business, from testing your idea to growing your revenue. Sign up today with coupon code EARLYBIRD for an introductory discount of 30% off the regular course price of $127 (plus tax). Offer valid September 16 through September 30, 2025: https://cnb.cx/4nD9RKm About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It on Instagram: https://bit.ly/InstagramCNBCMakeIt Find CNBC Make It on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It on threads: https://cnb.cx/threadsCNBCMakeIt Find CNBC Make It on X: https://cnb.cx/FollowCNBCMakeIt #CNBC #CNBCMakeIt #HowIMadeIt My Business Brings In $70 Million A Year — And I Launched It From My Attic