How to Build Authentic Trust with Earned Media

In this episode of The Intentional Leadership podcast, Graham Youtsey sits down with Claire Angelle, a visionary leader who abandoned traditional corporate and government paths to redefine how success is measured. The discussion explores a non-linear journey from high-stakes international diplomacy to the unexpected founding of a purpose-driven agency, emphasizing a unique philosophy where financial success serves as the essential fuel for a much larger mission. By examining how authenticity and personal challenges can be transformed into professional superpowers, the conversation delves into building a restorative future where all stakeholders benefit. What happens when a leader stops trying to fit into a mold and instead decides to redesign the entire factory? Find out in this episode. TIMESTAMPS 01:51 - Navigating a Diagnosis of Autism Spectrum Disorder 06:32 - From International Diplomacy to Accidental Entrepreneurship 11:42 - Driving Global Growth and Billion-Dollar Investments in Atlanta 13:14 - Defining a Mission-Driven Strategy for Impact 19:21 - Establishing Processes and Brand Identity Before Pursuing PR 21:25 - Building Trust Through the Use of Earned Media 26:12 - Why Relationship-centric PR Remains Indispensable in the Age of AI 30:00 - Re-imagining Profit as the Essential Fuel for Restorative Capitalism Connect with Claire elevia.agency www.linkedin.com/in/claire-collobert-angelle-5267b4a/