Oops Meghan did it again! The Strawberry matcha set has sold out.

The Daily Express published a piece this week sourcing their criticism of the As Ever Clevr Blends collaboration from Royal News Network, a dedicated anti-Sussex account on X. The account called the collaboration gross. They said the strategy was flawed and tiring. They predicted Meghan would need to liquidate inventory at massive discounts or literally burn it. They said it was terrible and horrible. The Strawberry Matcha Set sold out. Let me say that again for the people in the back. The Express published the criticism. Royal News Network called it gross. Multiple commenters said it looked awful and called the strategy a failure. And while all of that was happening, the fifty six dollar bundle of As Ever Strawberry Spread, Clevr Matcha SuperLatte and As Ever Flower Sprinkles sold out. This is the pattern and it has been running for over a year now. The criticism generates attention. The attention generates traffic. The traffic generates sales. The sales generate a sold out notification. And then the same outlets that drove the traffic have to find a new angle because the apocalypse they predicted did not arrive. Royal News Network, which the Express treats as a credible source of fan reaction despite it being an account whose entire purpose is to generate anti-Sussex content, said the strategy of bundling existing products with new ones was the same tired tactic that hasn't worked. It worked. It sold out. The tactic worked before they finished writing the sentence calling it a failure. The Groundhog Day spokesperson comment from earlier this week has never been more accurate. The same prediction. The same unnamed sources. The same certainty. And somehow the matcha is gone before the ink dried on the doom piece. Clevr Blends is in Target and Walmart. Meghan invested in them in 2020. The Strawberry Matcha Set was described as a celebration of summer mornings. It was visually stunning, brand-coherent and priced at an accessible luxury point that the audience for both brands understands and responds to. The Express called it gross. The Sussex community bought it out. The continued appetite for As Ever products speaks for itself. It really, truly does.