How to Fix an E-Commerce Google Ads Funnel So It Finally Converts

Most e-commerce Google Ads accounts don’t fail because the product is bad. They fail because the funnel is weak. ------------------------------------------------------------ Schedule a Free 30 Min Meeting : https://adshotmedia.com/launch Follow: AdShot Media: https://adshotmedia.com Instagram:   / adshotmedia   Linked in:   / adshotmedia   Email: [email protected] Teams: [email protected] ---------------------------------------------------------------------------------- In this video, I break down a real AdShot Media e-commerce Google Ads case study where we helped restructure a struggling campaign and generated £6,791 in revenue from £471 in ad spend. But this video is not just about the result. It is about the structure behind the result. We looked at the account’s pain points, campaign structure, landing page journey, Performance Max dependency, Search and Shopping strategy, and the conversion leaks that were hurting sales. The core issue was simple: The user came with intent, but the funnel gave them friction. So we rebuilt the system around: Search campaigns for declared buying intent Shopping campaigns for visual product demand Controlled Performance Max usage Product-specific ad groups Product-specific landing pages Better intent routing Reduced decision friction I also explain the “Netflix Effect” — why too many options can hurt e-commerce conversions, especially when paid traffic lands on broad category pages. This is a complete breakdown for e-commerce brands, Google Ads managers, performance marketers, and founders who are spending money on Google Ads but not getting enough sales. If your Google Ads account is spending but not converting, the problem may not be traffic. It may be structure. Visit adshotmedia.com to book a Google Ads audit or strategy session. What you’ll learn: Why too much PMAX can limit control Why Search Ads still matter for e-commerce Why Shopping Ads are critical for product-based brands How product segmentation improves campaign structure Why broad category pages can reduce conversions How the Netflix Effect creates decision paralysis Why campaign structure is customer journey architecture How AdShot Media audits Google Ads funnels AdShot Media Google Ads Management Agency Website: adshotmedia.com 00:00 - E-commerce Google Ads funnel breakdown 00:40 - £471 to £6,791 case study result 01:08 - The problem inside the account 01:24 - AdShot Media audit framework 01:50 - Why too much PMAX became a problem 02:45 - Automation does not fix a broken funnel 03:20 - The broad category page mistake 03:40 - The Netflix Effect in e-commerce 04:50 - Old vs new Google Ads structure 06:28 - Search and Shopping campaign logic 07:08 - The 3 leaks inside the funnel 07:52 - Google Ads and analytics proof 09:00 - The 97% mobile product view leak 09:30 - Device traffic and add-to-cart data 09:40 - The product view cliff explained 10:40 - Optimization roadmap 10:50 - Book a Google Ads strategy session 11:40 - AdShot Media outro #GoogleAds #EcommerceMarketing #PerformanceMax #AdShotMedia