Beyond the Deck | Episode 3: Culture, Strategy and the Super App Shift with Nourhan Farhat

In this episode of Beyond the Deck, Dorival Bettencourt sits down with Nourhan Farhat, VP of People, Strategy and Ventures at Careem and a Roland Berger alumna, to explore what really determines whether strategy succeeds or fails. From Careem’s evolution into a super app, to the role of culture in driving execution, to how AI is reshaping productivity and product thinking, this conversation dives into leadership at scale in the region. Nourhan also shares her perspective on entrepreneurship, resilience, and building a clear personal operating model while juggling multiple leadership roles. Follow us on other social media platforms: Linkedin:   / rolandberger   Instagram:   / roland.berger   TikTok:   / roland.berger   X: https://x.com/RolandBerger Facebook:   / rolandberger