Seth Godin: How to be INDISPENSABLE

In this exclusive video interview, Seth Godin explains how to be INDISPENSABLE. Godin argues that one of the main barriers to innovation is the "lizard brain," the primitive part of the human brain adapted for survival. He explains that the lizard brain "loves being a cog in the system" because it's safer than doing something foreign and untested. ----- The system is broken and the system needs you. Are you indispensable, capable of making a difference, doing work that matters--or are you a compliant cog in a machine that cares little about you? Seth Godin, entrepreneur and bestselling author of Linchpin wants to sell you on doing art, standing out and getting what you deserve. - BizTechDay American Way Magazine calls Seth Godin "America's Greatest Marketer," and his blog is perhaps the most popular in the world written by a single individual. His latest book, LINCHPIN, hit the Amazon top 10 on the first day it was published and became a New York Times bestseller. Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Here are my personal favorite Behind the Brand playlists: 1. Behind the Brand full-length episodes: http://bit.ly/BTBfull-length 2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople 3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min --------------------- More? Get Behind the Brand on... Instagram:   / 1goodbrain   Twitter:   / bryanelliott   Facebook: http://fb.com/BehindtheBrand For business inquiries: [email protected] See my film and commercial production work here: http://bit.ly/thegoodbrainwork Join my Patreon Group:   / bryanelliott   and get exclusive access to Behind the Brand full-length video episodes. These are VOD style videos you can watch and re-watch anytime...anywhere -- while in your jammies if you wish. This is much better than having to get all dressed up...paying $2,500 plus flights and hotel for an expensive seminar ticket to learn from someone amazing, at some event run by strangers, that costs a fortune. Instead you can enjoy these masterclass-style videos in privacy on your own for about the cost of a cup of coffee.