How a greeting card company produced a 200x return in just 18 months | The Story of Money

William E. Simon was a bond trader-turned US cabinet secretary under President Richard Nixon. He was also abrasive, polarizing and – the “father of private equity,” according to Hettie O’Brien, author of The Asset Class: How Private Equity Turned Capitalism Against Itself. She tells hosts Gillian Tett and Robin Wigglesworth how Simon orchestrated a deal that was so revolutionary, and so lucrative, that it kickstarted the leveraged buyout trend of the 1980s, which later gave way to the modern private equity industry. Further reading: The Asset Class: How Private Equity Turned Capitalism Against Itself, by Hettie O’Brien (2026) Private capital has raised more money than it has returned Credits: Getty Images To enjoy future episodes, be sure to subscribe to The Story of Money wherever you get your podcasts, also on the show's dedicated YouTube channel here:    / @ftthestoryofmoney   Hosts: Gillian Tett and Robin Wigglesworth Producer: Lulu Smyth Senior Producers: Michela Tindera and Laurence Knight Executive Producer: Manuela Saragosa Original music and sound design: Breen Turner Broadcast engineers: Bianca Wakeman and Petros Giuompasis Podcast Development: Laura Clarke FT Global Head of Audio: Flo Phillips Video editor: Josh Divney and Kristen Kenyon at Podcast Discovery Learn more at www.ft.com/tsom or get in touch at [email protected].

How a comic strip cat became one of Wall Street's influential deals | The Story of Money
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How a comic strip cat became one of Wall Street's influential deals | The Story of Money

The true European origin of the US dollar | The Story of Money
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The true European origin of the US dollar | The Story of Money

Tom Hanks' HILARIOUS Harvard Speech Leaves Audience in Splits: “I Make a Good Living...” | REPLUG
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Tom Hanks' HILARIOUS Harvard Speech Leaves Audience in Splits: “I Make a Good Living...” | REPLUG

⁠I Was 100% in a Global Index Fund Until I Realised This
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⁠I Was 100% in a Global Index Fund Until I Realised This

The financial scams that devastated an entire country | The Story of Money
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The financial scams that devastated an entire country | The Story of Money

Ex-Tax Adviser Explains: The Strategy HMRC Doesn't Want You To Know (Buy, Borrow, Die)
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Ex-Tax Adviser Explains: The Strategy HMRC Doesn't Want You To Know (Buy, Borrow, Die)

The Stupid Mistake Costing Smart People £10,000s
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The Stupid Mistake Costing Smart People £10,000s

Have I been wrong on the economy the whole time?
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Have I been wrong on the economy the whole time?

Michelle Obama speech brings tears to Barack | Watch it in full
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Michelle Obama speech brings tears to Barack | Watch it in full

Qantas’ 22 Hour Flights - Why Gulf Carriers Are Weirdly Nervous
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Qantas’ 22 Hour Flights - Why Gulf Carriers Are Weirdly Nervous

She created the first bank for working class women | The Story of Money
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She created the first bank for working class women | The Story of Money

The Art of French Frugality - How They Live Well on Less
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The Art of French Frugality - How They Live Well on Less

Nixon Shock (Part I): Why Richard Nixon torpedoed the global monetary system | The Story of Money
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Nixon Shock (Part I): Why Richard Nixon torpedoed the global monetary system | The Story of Money

Will AI destroy the economy?
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Will AI destroy the economy?

Creator of C++: Bell Labs, Negative Overhead Abstraction, Mistakes | Bjarne Stroustrup
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Creator of C++: Bell Labs, Negative Overhead Abstraction, Mistakes | Bjarne Stroustrup

The 10 Years That Decide Whether You Retire Rich or Broke
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The 10 Years That Decide Whether You Retire Rich or Broke

Spine Surgeon Drowns for 30 Minutes —Comes Back With a List
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Spine Surgeon Drowns for 30 Minutes —Comes Back With a List

Nobody Breaks Celebrities Like Rowan Atkinson
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Nobody Breaks Celebrities Like Rowan Atkinson

The Nixon Shock: Part II - When Nixon cut the dollar loose from gold | The Story of Money
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The Nixon Shock: Part II - When Nixon cut the dollar loose from gold | The Story of Money

The £6 trillion pot we should use to grow the economy
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The £6 trillion pot we should use to grow the economy