Turning a Drawing into a Multi-Million Dollar Empire ✏️ My First Licensing Expo

Today we are taking our first step as we head to London to learn all about Licencing! 🌷 I also wanted to say a huge thank you to Kittl for sponsoring today's video! If you guys would like to check them out or get 25% all Kittl plans use code: KATNIPPYT at checkout! You can find the new 2026 design trends right here: https://www.kittl.com/design/2026-Des... I’ve always dreamed of building a mini character brand like Sanrio or Miffy, and today I’m taking my very first steps to see what it takes! 🐝✨ In this video, I’m heading to one of Europe’s biggest Licensing Expos (London Brand Licencing Europe) to learn how small character brands grow into global empires — just like Hello Kitty, Miffy, and Pusheen. I’ll be sharing what I learned about character licensing, the realities of building a brand from scratch, and what this means for the future of Katnipp. 🌸 What’s inside: – How iconic character brands like Sanrio and Miffy started – What I learned at my first licensing expo – The truth about building a global character IP – My big dreams for Katnipp 🐝 I hope you enjoy it! YOU DA BEST Love, Catherine 🌱 l i n k s 🌱 ✩ katnipp ✩ 🌸 OUR OFFICIAL SHOP: https://katnipp.com/ 💕 Would you like to support us? Come and join the marshies over on patreon:   / katnipp   🤍 My personal channel:    / @catherinekayy   🌷Katnipp Instagram:   / katnippstudios   ✈️ Personal Instagram:   / catherinekayy   #smallbusiness #entrepreneur #creative