Why Starting Small Might be the Best Way to Open a Coffee Business | Edwin Martinez, Reunión Coffee

I sat down with Edwin Martinez at Reunión Coffee in the Village of West Greenville to learn how he built Reunion from pop-ups and a cart into an intimate brick-and-mortar shop. We talked about starting small on a budget, showing up consistently before opening day, building community through proximity and hospitality, curating a rotating multi-roaster menu, and navigating pricing, wages, and sustainability in specialty coffee. Come learn with me from Edwin.