The Luxury Boom Is Reshaping Where Operators Are Betting

Your mid-market property is about to get a neighbor it didn't expect. Bruce Ford, SVP of Lodging Econometrics, told Glenn Haussman that luxury used to be exclusive, expensive to build, hard to convert. Not anymore. Brands are loosening their grip. Third-party operators are moving in. Mid-market properties are being stripped down and rebuilt as five-star, with new tech and new standards. And they're happening fast. Once a guest stays at the converted property next door with better itinerary management and a total customer value strategy, they're not coming back to yours. Bruce walks through the pipeline — where the money is actually flowing, why 158 luxury conversions are in motion, and why your market might be next. China has three to 3.5 times more luxury rooms under construction than every other country combined. The Middle East is accelerating. New Orleans went from one luxury hotel to seven on one street. This isn't coming. It's already here. Visit lodging econometrics.com/global insights. Want the weekly roundup of news, videos, and what you might've missed from #NoVacancyNews? Text HOTEL to 66866. #LodgingEconometrics #LuxuryHotels #HotelPipeline