Episode 17 - Spark Session: The Hidden ROI of Podcasting

Is podcasting worth it for your business? Most people measure a podcast by downloads. We think that's the wrong metric. In this episode of The Spark, Jay Kozar and Kendra Morvillo sit down with podcast producer Josh Troche of Pedal Stomper Productions to unpack the hidden ROI of podcasting—the value that goes far beyond listeners and subscribers. We discuss: • Why podcasting builds trust faster than traditional marketing • How one conversation can create a month's worth of content • Using podcasts to establish expertise and thought leadership • Growing your network through meaningful conversations • Turning podcast episodes into social media, blogs, sales tools, and more • Why authenticity always beats perfection Whether you're a business owner, marketer, entrepreneur, or sales leader, this episode will change how you think about podcasting as a growth strategy. If you've been wondering whether a podcast is worth the investment, this conversation is for you. 👍 Like the episode if you found it valuable. 💬 Tell us what's stopping you from starting a podcast. 🔔 Subscribe for more conversations about marketing, leadership, technology, AI, and growing your business. #Podcasting #ContentMarketing #BusinessGrowth #ThoughtLeadership #MarketingStrategy #Entrepreneur #B2BMarketing #TheSparkPodcast #FrontBurnerMarketing