305: Turning Online Communities into Powerful Fundraisers

Fundraising is changing, and organizations need new ways to connect with younger people! In this conversation, Michael Wasserman explains how digital communities and online creators are shaping the future of fundraising. He shares why traditional methods are no longer enough and how organizations can build stronger relationships with younger supporters. Michael Wasserman, CEO and co-founder of Tiltify, talks about his journey and the inspiration behind creating the platform. While working as a consultant for charities, he repeatedly heard the same problem: organizations struggled to attract younger donors. He realized that younger generations were already active on platforms such as Twitch and TikTok, but charities were not reaching them. This led him to create Tiltify in 2014, a platform designed around the needs of fundraisers rather than charities. In this episode, you will be able to: Understand the shift from traditional to digital fundraising. Recognize the importance of meeting donors on modern platforms. Learn why email is less effective for younger audiences. See the value of community-driven fundraising models. Understand the move from transactional to participatory giving. Learn how digital communities increase engagement. Recognize resistance to adopting new technology. See the benefit of simpler, easier donation processes. Understand the impact of influencers on donor behavior. Learn the need to adapt to changing donor expectations. Episode highlights : [01:18] The Birth of Tiltify and Its Unique Approach [04:30] Challenges and Opportunities in Fundraising [11:43] The Shift from Transactional to Participatory Fundraising [14:59] Organizational Friction and Resistance to Change [20:31] The Importance of Community and Digital Engagement And for more support with your GivingTuesday and End-of-Year Fundraising, check out my Power Partners Formula and register for a FREE masterclass here → https://malloryerickson.com/free/ Subscribe for more FREE tips on how to raise more money for your nonprofit. / @malloryerickson7946 ✨ ABOUT MALLORY✨ Recognized in read-write, Forbes, Entrepreneur Magazine, and Inc. for her energizing and innovative fundraising strategy and training, Mallory Erickson will revolutionize the way you show up as a nonprofit leader and fundraiser. She is a certified executive coach and fundraising consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work. Mallory Erickson’s brave, bold, and innovative framework (the Power Partners Formula™️) teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a mutually beneficial framework and authentic partnership. WORK WITH MALLORY ⚡️ FREE Webinar on how to Raise More From the Right Funders WITHOUT Hounding them - https://malloryerickson.com/workshop/ 1️⃣ Learn about the Power Partners Formula™️ - https://malloryerickson.com/power-par... 2️⃣ Work with Mallory 1:1 as an Executive Coach, Fundraising Consultant, and Facilitator - https://malloryerickson.com/executive... 🙋🏻‍♀️ Find me on: Instagram: / _malloryerickson LinkedIn: / mallory-erickson-bressler Facebook: / malloryericksoncoach My website: https://malloryerickson.com/ 🎙 Follow my podcast: What the Fundraising at: Instagram: / _malloryerickson Facebook: / whatthefundraising Website: https://malloryerickson.com/podcast Apple Podcasts: https://podcasts.apple.com/us/podcast...