Getting on the Right Track // Joe Arenella of SignTracker // BSS Podcast EP 20

Having owned two sign businesses and a software company that creates shop management software for the sign industry, Joe Arenella has seen the industry from a few different angles. He joins us to talk about his journey in the industry, what it's like making software for sign makers, and more. He also shares his advice for newer business owners and how to get unstuck. This episode is sponsored by: GCI Digital Imaging Your large/grand format trade printing partner Owner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com. --- In this episode... 00:00 Intro 02:20 Peter's ChatGPT experience 05:54 Guest intro 07:30 Need of software like SignTracker and the journey 17:30 Favorite feature about SignTracker 19:55 Takeaways from SignTracker 23:15 Support team in SignTracker 24:50 Attracting the next 500 shops 31:00 Growing technology 34:40 Process for delivering 37:30 Why SignTracker software over others 41:00 Onboarding with the software 44:50 Missing Piece 48:00 From Technician to Owner 53:45 Mental health and alcohol Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (  / bettersignshopmastermind  ) --- Want to follow the crusty sign guys? Bryant from Better Sign Shop Better Sign Shop Website: https://www.bettersignshop.com Better Sign Shop Facebook page:   / bettersignshop   ### Michael from Letterbox Sign Design Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ Facebook page:   / letterboxsigndesign   ### Peter from Sign Shop Consulting Sign Shop Consulting Website: https://www.signshopconsulting.com/ --- Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Reach out to us.