Lossless audio is NOT what you think

Apple recently announced that AirPods Max is getting lossless audio, so non-audio folks are talking about lossless again. So let's talk about what lossless audio is... and what it isn't. Thanks to HiFiGo for making Wave Guide possible. See what's new 👉 https://hifigo.com/collections/new-ar... 00:00 Intro 01:00 Apple's contribution 01:29 What is lossless? 03:07 Lossless with AirPods 05:55 MKBHD's hot take 08:05 How much lossless matters 09:09 Conclusion Other links: MKBHD's commentary on lossless:    • Are the AirPods Max Getting Lossless Audio?   NPR's audio quality test: https://www.npr.org/sections/therecor... Darko's post about Campfire Axion:    / @darkoaudio   ---- Available on HiFiGo: IEMs: https://hifigo.com/collections/in-ear... Ear tips: https://hifigo.com/collections/eartip... Headphones: https://hifigo.com/collections/over-e... IEM cables: https://hifigo.com/collections/headph... DACs & amps: https://hifigo.com/collections/amp-da... Portable audio players: https://hifigo.com/collections/portab... ---------- Join the Super* Discord:   / discord   Super* merch here: https://super-review-merch.myteesprin... Follow me on Instagram:   / thisreviewissuper   Disclosure: This video IS sponsored by retailer HiFiGo. Check them out at https://hifigo.com/ AI music via Udio (https://www.udio.com/) #lossless #AirPods #Apple #squigs #squiglink #audio #audiophile #SuperReview